“Coaching, very simply stated, is the act of helping someone find their own answers to their challenges.”

The role of coach is often misunderstood. Coaching, very simply stated, is the act of helping someone find their own answers to their challenges. Many organizations engage with “Agile Coaches” and expect those individuals to “instruct” people on the right way to implement Agile and/or Scrum. But that is not truly the role of a coach. In any successful Agile adoption, coaching is certainly needed, but not generally until everyone has a solid understanding of the Agile mindset and the fundamentals of the framework of choice being used (i.e., Scrum). If your organization understands the basics and is ready for some coaching, we can help. We offer 2 different types of coaching.


Budgets and logistics don’t always allow for face-to-face coaching. Thanks to video technology, we are able to offer a virtual alternative. The advantages to this approach are that it’s generally less expensive and more flexible in terms of time of delivery. The downside is that it’s not face-to-face.


The Agile Manifesto states that “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” 93% of all communication is non-verbal. Coaching in-person is the desirable choice. It allows for keen observation, impactful conversation and rapid development of trust between the coach and those being coached.

Client testimonials

“Eric’s teaching style is well-paced, entertaining, and (most importantly) full of practical information that I can use in my daily job (and life!).”

I took Eric’s Certified Scrum Master training course, and I will definitely be going to him for any Agile courses I attend in the future. I’d highly recommend him to anyone who is looking for an engaging and interactive class on the agile mindset and scrum methodologies, and what it takes to be a great Scrum Master. Thank you Eric!

Amanda Dawe

Business Analyst at Citizens Bank

Case study

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